We Help CPG Startups and New Founders Launch with confidence

We bring CPG innovation to life from initial concept through product development and commercialization. With over 10 years in the organic and natural CPG industry in the US and worldwide, we help food and beverage brands navigate their product development journey.

Who We are

As experienced CPG industry leaders and entrepreneurs, we develop products that connect to the power of the brands we serve. We help brands create products that delight consumers by leveraging the strength of your brand with our top-shelf culinary research, food science, and commercialization expertise.

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We Help You Navigate the CPG Waters for a Successful Launch

For new founders and startups entering the world of CPG, Helmsman is your trusted partner. We support you from refining your initial ideas to navigating FDA regulations, ensuring your product is ready for the market. As strategic partners to brands spanning the globe, we’ve delivered over 200 new product platforms to market— representing more than $2 billion in sales over the last decade.

We deliver seamless customer engagement

The Helmsman Group has been in the CPG business for over a decade, delivering innovative snacks and beverage products that excel in creativity and profitability. The trust that our clients, communities and our people place in us, and our hard standard of ethical behavior, are fundamental to everything we do.

From startups to Fortune 500 brands we are fortunate to work with many of the world’s leading companies.

Services We Provide

We assist food and beverage brands by developing sustainable, scalable, and profitable CPG products. We design unique solutions across all product categories by providing expert support for all stages of your food innovation journey. Acting as an extension of your team, our collaborative, creative team can help you arrive at your next food and beverage destination.

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Innovation

By working at the intersection of what is possible, usable, and valuable, we’re able to deliver dynamic consumer-first products

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Product Development

We develop cutting-edge products inspired by chefs and rooted in food science so that we can steward food and beverage brands through every step of the food product development journey.

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Pilot Plant

Testing our food innovations with real-world operating conditions, our product development experts build out the gold standard for production and streamline the final formulation process.

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Commercialization

By creating attractive, functional packaging that captures the strength of your product, our commercialization experts energize your brand image.

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Supply Chain Design

Whether you need help with procurement, manufacturing, logistics, inventory management, or anything in between— we are ready to support every level of the operations process as an integral part of your team.

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Consulting Services

With deep experience accelerating high-potential organic and natural CPG brands, we can act as strategic business consultants to help you navigate the intricacies of your business.

Let’s level up your brand, together

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