We Empower Established Brands for Sustained Growth and Innovation

At Helmsman, we specialize in partnering with established brands to expand their product lines, innovate within white space opportunities, remediate existing products, and navigate complex regulations. Our expertise ensures that your brand continues to grow and succeed in the competitive CPG market. With over 10 years in the organic and natural CPG industry in the US and worldwide, we bring CPG innovation to life from initial concept through product development and commercialization, helping food and beverage brands navigate their product development journey.

Who We are

As experienced CPG industry leaders and entrepreneurs, we develop products that connect to the power of the brands we serve. We help brands create products that delight consumers by leveraging the strength of your brand with our top-shelf culinary research, food science, and commercialization expertise.

Services We Provide

We assist food and beverage brands by developing sustainable, scalable, and profitable CPG products. We design unique solutions across all product categories by providing expert support for all stages of your food innovation journey. Acting as an extension of your team, our collaborative, creative team can help you arrive at your next food and beverage destination.

Innovation

By working at the intersection of what is possible, usable, and valuable, we’re able to deliver dynamic consumer-first products

Product Development

We develop cutting-edge products inspired by chefs and rooted in food science so that we can steward food and beverage brands through every step of the food product development journey.

Revitalization and Remediation

At Helmsman, we understand that even the best products can face hurdles. Our Product Rescue and Enhancement services are designed to help you address and overcome issues with sales, formulas, co-manufacturing, and regulatory compliance.

Pilot Plant

Testing our food innovations with real-world operating conditions, our product development experts build out the gold standard for production and streamline the final formulation process.

Commercialization

By creating attractive, functional packaging that captures the strength of your product, our commercialization experts energize your brand image.

Supply Chain Design

Whether you need help with procurement, manufacturing, logistics, inventory management, or anything in between— we are ready to support every level of the operations process as an integral part of your team.

Consulting Services

With deep experience accelerating high-potential organic and natural CPG brands, we can act as strategic business consultants to help you navigate the intricacies of your business.

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Your Trusted Partner Navigating the Complex CPG Waters

At Helmsman, our partnership with established brands is built on years of expertise and a proven track record of success. As strategic partners to brands spanning the globe, we’ve delivered over 200 new product platforms to market— representing more than $2 billion in sales over the last decade. We specialize in formulation, innovation, revitalization and commercialization services. Our dedicated team is here to support your growth and drive your brand's success.

We deliver seamless customer engagement

The Helmsman Group has been in the CPG business for over a decade, delivering innovative snacks and beverage products that excel in creativity and profitability. The trust that our clients, communities and our people place in us, and our hard standard of ethical behavior, are fundamental to everything we do.

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