We Empower Established Brands for Sustained Growth and Innovation

At Helmsman, we specialize in partnering with established brands to expand their product lines, innovate within white space opportunities, remediate existing products, and navigate complex regulations. Our expertise ensures that your brand continues to grow and succeed in the competitive CPG market. With over 10 years in the organic and natural CPG industry in the US and worldwide, we bring CPG innovation to life from initial concept through product development and commercialization, helping food and beverage brands navigate their product development journey.

Who We are

As experienced CPG industry leaders and entrepreneurs, we develop products that connect to the power of the brands we serve. We help brands create products that delight consumers by leveraging the strength of your brand with our top-shelf culinary research, food science, and commercialization expertise.

Your Trusted Partner Navigating the Complex CPG Waters

At Helmsman, our partnership with established brands is built on years of expertise and a proven track record of success. As strategic partners to brands spanning the globe, we’ve delivered over 200 new product platforms to market— representing more than $2 billion in sales over the last decade. We specialize in formulation, innovation, revitalization and commercialization services. Our dedicated team is here to support your growth and drive your brand's success.

We deliver seamless customer engagement

The Helmsman Group has been in the CPG business for over a decade, delivering innovative snacks and beverage products that excel in creativity and profitability. The trust that our clients, communities and our people place in us, and our hard standard of ethical behavior, are fundamental to everything we do.

Let’s Schedule a Call

We Empower Established Brands for Sustained Growth and Innovation

Who We are

Your Trusted Partner Navigating the Complex CPG Waters

We deliver seamless customer engagement

From startups to Fortune 500 brands we are fortunate to work with many of the world’s leading companies.

Let’s level up your brand, together